Want a loyal audience for your website? Would you settle for 100 regular visitors? How about 1,000? If so, you're thinking too small. Even niche websites can generate an audience tens of thousands strong, says Joe Pulizzi, founder of the Content Marketing Institute.
You've started a blog. Awesome! Now, how do you get readers?
The answer might surprise you. See, when you're writing a blog post your first job isn't to please readers but to get clicks. And that means learning to write must-click headlines.